{"id":829,"date":"2022-11-04T00:48:02","date_gmt":"2022-11-04T00:48:02","guid":{"rendered":"https:\/\/marketingdorivadepaula.com.br\/?p=829"},"modified":"2022-11-04T00:48:03","modified_gmt":"2022-11-04T00:48:03","slug":"colocar-anuncio-no-google-e-o-marketing-digital-de-servicos-para-marketing-tradicional","status":"publish","type":"post","link":"https:\/\/marketingdorivadepaula.com.br\/?p=829","title":{"rendered":"Colocar an\u00fancio no google e o marketing digital de servi\u00e7os para marketing tradicional"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"576\" src=\"http:\/\/marketingdorivadepaula.com.br\/wp-content\/uploads\/2022\/11\/Blog-post-marketing-1024x576.jpeg\" alt=\"\" class=\"wp-image-805\" srcset=\"https:\/\/marketingdorivadepaula.com.br\/wp-content\/uploads\/2022\/11\/Blog-post-marketing-1024x576.jpeg 1024w, https:\/\/marketingdorivadepaula.com.br\/wp-content\/uploads\/2022\/11\/Blog-post-marketing-300x169.jpeg 300w, https:\/\/marketingdorivadepaula.com.br\/wp-content\/uploads\/2022\/11\/Blog-post-marketing-768x432.jpeg 768w, https:\/\/marketingdorivadepaula.com.br\/wp-content\/uploads\/2022\/11\/Blog-post-marketing.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>&nbsp; <\/strong>\u00c9 importante conceder uma aten\u00e7\u00e3o especial para alguns itens relacionados \u00e0s atividades de marketing, entre os quais temos o benchmarking, as m\u00e9tricas e indicadores de performance do marketing digital e colocar an\u00fancio no google.<\/p>\n\n\n\n<p><strong>&nbsp; <\/strong>A participa\u00e7\u00e3o dos servi\u00e7os nas economias da maior parte dos pa\u00edses aumentou continuamente no decorrer das \u00faltimas quatro d\u00e9cadas, atingindo os patamares de 72% do PIB dos pa\u00edses desenvolvidos e 52% dos em desenvolvimento no in\u00edcio da d\u00e9cada de 2000. Paralelamente, acentuou-se tamb\u00e9m o fen\u00f4meno da internacionaliza\u00e7\u00e3o dos servi\u00e7os. O com\u00e9rcio internacional de servi\u00e7os passou de 1,3 trilh\u00e3o de d\u00f3lares em 1997 para 3,3 trilh\u00f5es em 2007. Por sua vez, a participa\u00e7\u00e3o dos servi\u00e7os no estoque de investimento direto em todo mundo mudou radicalmente em poucas d\u00e9cadas: enquanto esta participa\u00e7\u00e3o era em torno de 25% no in\u00edcio da d\u00e9cada de 1970, evoluiu para 60% no in\u00edcio dos anos 2000.<\/p>\n\n\n\n<p>&nbsp; Os servi\u00e7os encontram-se por toda parte e as empresas de servi\u00e7os se internacionalizaram rapidamente, cobrindo todas as regi\u00f5es do globo. O setor de fast-food, um dos mais r\u00e1pidos a se internacionalizar, est\u00e1 presente em pa\u00edses t\u00e3o diversos como EUA, a Fran\u00e7a, a R\u00fassia e a China. No Estado de S\u00e3o Paulo, no Brasil, uma loja da rede americana McDonald\u00b4s \u00e9 sempre facilmente encontrada pr\u00f3xima \u00e0 pra\u00e7a central das cidades do interior. O varejo de alimentos, cujos passos iniciais da internacionaliza\u00e7\u00e3o datam das d\u00e9cadas de 1960 e 1970, avan\u00e7ou em dire\u00e7\u00e3o \u00e0 \u00c1sia, j\u00e1 tendo h\u00e1 tempos fixada ra\u00edzes na Am\u00e9rica Latina. Um hipermercado Carrefour encontra-se dispon\u00edvel a seus clientes em Porto Alegre, Beijing ou Jacarta, em um total de 1.163 unidades de hipermercado em todo o mundo.<\/p>\n\n\n\n<p>&nbsp; A domin\u00e2ncia dos servi\u00e7os, caracter\u00edstica das economias p\u00f3s-industriais, estende-se tamb\u00e9m aos pa\u00edses emergentes, em que sua participa\u00e7\u00e3o cresce rapidamente, como \u00e9 o caso do Brasil. As estat\u00edsticas do Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE) indicavam a exist\u00eancia, em 2006, de mais de 950 mil empresas de servi\u00e7os, com receita operacional l\u00edquida total de aproximadamente 500 bilh\u00f5es de reais, empregando mais de 8 milh\u00f5es de pessoas e gerando 278 bilh\u00f5es de reais de valor adicionado. Apenas cerca de 5% destas empresas tinham mais de 20 empregados e geravam 80% da receita operacional l\u00edquida agregada e 75% do valor adicionado, ocupando 63% do pessoal empregado nas atividades de servi\u00e7os.<\/p>\n\n\n\n<p>&nbsp; No entanto, h\u00e1 dificuldades inerentes ao desenvolvimento dos servi\u00e7os em pa\u00edses emergentes, que passam por quest\u00f5es culturais, tais como a implanta\u00e7\u00e3o de uma mentalidade de servi\u00e7o; por quest\u00f5es educacionais, como o n\u00edvel de instru\u00e7\u00e3o do pessoal de presta\u00e7\u00e3o de servi\u00e7os; e por quest\u00f5es econ\u00f4micas, como a aflu\u00eancia da popula\u00e7\u00e3o a quem os servi\u00e7os s\u00e3o prestados.<\/p>\n\n\n\n<p>&nbsp; A melhor forma de entender a diferen\u00e7a entre bens e servi\u00e7os seria pensar em termos de bens tang\u00edveis e intang\u00edveis. Argumentando que os bens tang\u00edveis, em geral, podem ser experimentados, por meio dos sentidos previamente \u00e0 compra ou consumo, mas que os intang\u00edveis raramente podem ser apreendidos sensorialmente com antecipa\u00e7\u00e3o. Mesmo produtos tang\u00edveis carregam consigo componentes de intangibilidade que n\u00e3o podem ser experimentos pelos clientes. Assim, embora tanto o autom\u00f3vel quanto as linhas a\u00e9reas atendam \u00e0 necessidade de transporte, o autom\u00f3vel \u00e9 um produto com alto componente de tangibilidade, desenhado para prestar servi\u00e7os de transporte a seus propriet\u00e1rios e usu\u00e1rios, enquanto as linhas a\u00e9reas apresentam componente de tangibilidade menor e o usu\u00e1rio adquire o servi\u00e7o, n\u00e3o o bem. Assim, no caso do autom\u00f3vel, termina a viagem, o carro permanece com o seu propriet\u00e1rio. Mas terminada a viagem de avi\u00e3o, permanece apenas sua lembran\u00e7a na mem\u00f3ria do viajante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colocar an\u00fancio no google e o marketing digital<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[13],"tags":[15,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colocar an\u00fancio no google e o marketing digital de servi\u00e7os para marketing tradicional - Marketing do Riva de Paula<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingdorivadepaula.com.br\/?p=829\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colocar an\u00fancio no google e o marketing digital de servi\u00e7os para marketing tradicional - 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